Digital Technology Literacy and Digital Economy Literacy as an Effort to Improve Business Sustainability in Banten's Micro and Small Industries in the Era of Business Uncertainty

Abstract

This study focuses on the underutilization of digital technologies and the digital economy among micro and small business owners, especially in the province of Banten. This issue is important because the efficient use of digital tools can drive entrepreneurship and sustainability, especially in a rapidly developing economic landscape. To study it, a study was conducted in which 162 micro and small business owners took part, using a theoretical framework based on a model of technology acceptance. Data analysis was carried out using modeling structural equations with partial least squares. The results show that digital literacy has a positive impact on business sustainability, while digital economic literacy does not have a significant impact. In addition, the perceived ease of use and perceived usefulness of digital tools have a significant impact on the intention to adopt these technologies, which, in turn, affects the sustainability of the Company. Based on these results, we can conclude that improving the digital literacy of business owners is crucial to improving their sustainability. The novelty of this study lies in the fact that it focuses specifically on Banten's micro and small businesses, providing insights that go beyond the earlier literature and emphasizing the clear role of digital technology and economic literacy in promoting corporate sustainability. This study helps to understand how digital literacy can empower small businesses and offers practical recommendations for both business owners and policymakers.